Split Tourist board, Director
Alijana Vukšić, the director of the Split Tourist board, obtained a master´s degree at the Faculty of Economics, University of Split with thesis on tourist destination marketing. Thanks to her long-time education and work in the system of tourist boards, she presented her knowledge at various business events and travel Fairs which are extremely important for the development of tourism in the city. She directly participates in the organisation and promotion of big events in Split throughout the year which are closely related to local industry (hotels, agencies, restaurants). Among the most important events there are; the Carnival, Celebration of Saint Domnius, Days of Diocletian (which is gaining international recognition) and Advent in Split which, thanks to targeted campaign, achieves increasing success year after year and affects development of the sustainable tourism in Split.
She achieved a great success through working on City break project, which the Tourist board of Split, during three years period, marketed at fairs and presentations in co-operation with local businesses in Split. She is currently the leader of many projects, among which Strategic marketing destination plan should be pointed out, in the co-operation with Faculty of Economics, University of Split.