Joško Stella is director of the Tourist Board of the Split Dalmatian County for the last 6 years. Prior to this, 8 years ago he led the department for tourism in the Split-Dalmatia County. He has participated in major projects and has participated in the development of the Main Tourism Development Plan, the Cultural Tourism Development Strategy, and participated in Eco-Ethno Village projects, the development of the thematic trails, the revitalization and promotion of the fortress on the Cetina river, the development of bicycle tourism and the development of a destination management company.
In terms of marketing projects, the most important are the design and management of internet marketing, the management of social networks and the design of a marketing mix. He was actively working in the preparation and creation of several tourism projects for EU funds. From the last projects for sure the most significant is the Study of carrying capacities of the Split-Dalmatia County, which has positioned the Split-Dalmatia County at the top of the regions that take care of sustainable tourism.